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Basic information about managing web sites, from design to function to marketing.
These brief articles are for non-professionals who need to manage a web site
as a means of presenting their identity on the Internet (and having someone find it)
Feel free to send a question or suggestion using the Contact Us link.
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GOOGLE. Search engines have become the dominant way to find information on the Internet and Google is the dominant search engine. Search engines perform the same function as the yellow pages when you arrive in a new city. They help you locate what you are looking for. |
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What types of content do you envision for your web site?History/Biographies/Video Clips/Portraits
Contact info and/or Contact form
Online printable PDF brochure
Directions
Events calendar
Forum
(click "read more" to see an expanded list of features) |
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What is CMS? Qu'est-ce que c'est le CMS? |
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French: Content Management Systems, or CMS, c'est un système de gestion de contenus qui vous donne une présence professionelle et une interface facile d'accès pour gérer vos contenus: calendriers, forums de discussion, galeries photos, gestion de documents, plate-forme de téléchargement, boutique en ligne, etc.
English: Content Management Systems, or CMS and all the functionality they provide, used to be available only to the largest corporate entities. Now the benefits of a dynamic database driven web site are available for small shops and non-profits as well, thanks to a philosophy called 'Open Source' that has challenged the current economic models (because it provides affordable software and invites open collaboration) and has taken the programming world by storm. |
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Questions to think about in terms of the design of your site. Do you have an existing logo that you would like to use?
Do you have any registered trademarks or service marks that need to be included?
What types of graphical elements would you like to include in your site? Photographs Animation
Stock Photography Video
Advertisements Presentations
Drawings
Flash What format (s) are they in: jpg, gif, tiff, hardcopy, word docs, excel docs, current web site images and text, other
Do you want the theme of the web site to reflect the theme already established in collateral print material?
Will any of the graphical elements need to be scanned?
Do you have a color scheme in mind? What colors do you think best reflect your vision for the web site?The color scheme from the current site
Earthy
Warm and sunny
Cool sophisticated shades
Black and white
Soft pastels and tints
Primary colors
Rich saturated hues |
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Launching a site is the beginning, not the finish line, on the Internet.
Imagine you have a hardware store and everyone who comes in brings the paper where they saw your ad, so that you knew exactly what the ad was doing for you. That is what Google can do (and other search engines). This has revolutionized the travel industry since not only visitors to your site but precisely those who come from a search on Google and make a reservation can be counted. You, or your marketing manager, will need to analyze your competition and determine how relevant Internet promotion is for you.
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If you are considering investing in an on-line store, it is crucial to know what is involved in order to build one that will be successful and will work for you. Here are some questions you or your web team should be addressing before you start building an ecommerce site, these questions can cost thousands of dollars in rebuilds if not answered before choosing and setting up a shopping cart system.
1. How many categories of products and how many items per category will you want to be able to put on the site to start with? (example: 10 categories with up to 100 items per category) Yes/No answers: |
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The showcase for current web designs using CSS - cascading style sheets, is CSS Zen Garden
CSS, cascading style sheets is a way to apply a look to a web page or site. For a detailed technical definition, try http://www.w3schools.com/css/css_intro.asp
There are excellent tutorials on using CSS and creating menus at http://css.maxdesign.com.au/index.htm which also help define the term concretely.
This page gives alot of additional resources http://www.dezwozhere.com/links.html
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Web Tips 